We’re melting. It’s slime season.

Soft things, spooky colors, zero resistance. These three are the reason.

Shop new arrivals

Free shipping on all orders over $69

Kawaii bunny cardigan jacket with dessert and character details.Kawaii Bunny Desserts Cardigan Jacket$470.99 HKDClose-up of a Chonky Purin Plushie with a brown beret and red bow tie. The plushie is yellow and features a simple, cute face.Chonky Purin Plushie$313.99 HKDSet of kawaii rabbit sweater designs featuring vintage illustrations, including bunnies, teacups, and bows.Rabbit Sweater$470.99 HKD

Spooky season, sorted.

Costumes, ghost cats and a pumpkin lamp. 19 pieces, all tagged Halloween.

Shop Halloween

Start somewhere

Four doors into the shop.

Something to hug.

173 plushies in stock: unique ones, chonky ones and very long ones.

Shop plushies

Shop the set

Outfits we already put together. Pick your sizes and add the whole look in one go.

  • Person wearing a kawaii loose t-shirt and matching shorts while playing a Nintendo Switch.
    Look 01 · Cozy Day
  • Kawaii denim overalls featuring pockets and straps, Y2K style.
    Look 02 · Kawaii Y2K Doll
  • White Kaomoji Cat T-Shirt worn by a person. Kawaii clothing design.Cute Cotton Black Shorts - kaomoji aesthetic shorts with kawaii face print.
    Look 03 · Neko Loungewear
  • Kawaii Panda Vest Top worn by a person in a mirror selfie.
    Look 04 · Panda Patrol
  • A person wearing a beige nyanko pastel sweatshirt and thigh-high socks, holding a phone.
    Look 05 · Nyanko Fit
01 / 05

Look 012 pieces · complete set

Cozy Day

The だらだら shirt and the kanji thigh highs. Two pieces, zero effort.

  1. Home word2
    Kawaii Thigh Highs – Kanji Inscription Edition
    $78.99 HKD
  2. Home word2
    Kawaii Loose T-Shirt – だらだら Lazy Edition
    Size for Kawaii Loose T-Shirt – だらだら Lazy Edition
    Was $313.99 HKD $235.99 HKD
Set price, 25% offSeparately $314.98 HKD$236.23 HKDYou save $78.75 HKD

The kawaii gang's picks

Shaki and Shobo have opinions. These are them.

Picks from your FYP

Hand-picked by the team. Stickers included.

White Animecore Aesthetic Tee featuring a girl illustration. Loose fit, oversized design.White Loose T-Shirt, $235.99 HKDNeko Adventures kawaii cat t-shirt featuring a sun and cat design.Neko Adventures T-Shirt, $235.99 HKDTwo yuki the seal plush toys being held by a woman.VIRALYuki the Seal Plush and Arale, $195.99 HKD – $517.99 HKDThree colorful super fat shiba plushies, soft and plush, are displayed on a wooden floor.Super Fat Shiba Plushie, $298.99 HKD – $431.99 HKDSanrio muscular plushies - Strong Squishy Crew featuring Hello Kitty, Peachy, and more.OMGSanrio's Strong Squishy Crew, $313.99 HKD – $1,019.99 HKDBlack vegan leather neko bag backpack with cat ears and clear pocket.Vegan Leather Neko Bag, $392.99 HKDMultiple Kawaii Bear Sweatshirts in various colors and designs, including bows and illustrations.ʕ •̀ ω •́ ʔKawaii Bear Sweatshirt, $392.99 HKD
Person wearing a Kawaii Panda Vest Top, black shorts, and thigh-high socks.(´• ω •`)Panda Vest Top, $156.99 HKDLight blue Yume Kawaii Aesthetic ruffled mini skirt, featuring multiple layers of ruffles and bow accents.Y2K Ruffled Mini Skirt, $313.99 HKDWoman wearing a skull printed gothic aesthetic dress, black top, and lace lingerie. Close-up fashion shot.HOTSkull Printed Tight Dress, $235.99 HKDKawaii Mochi Peach Cat Plushie, a soft and cute stuffed animal.Kawaii Mochi Peach Cat Plushie – Mochi and Goma, $313.99 HKD – $470.99 HKDLight blue harajuku hoodie with animal ear hood and star detail.Loose Thick Feathered Hoodie, $392.99 HKDCollection of Pip and Family penguin plushies, soft and cuddly toys.Pip and Family – Penguin Plushies, $235.99 HKD – $392.99 HKDPink Neko Sweatshirt on a mannequin, featuring cat ears and a cute core design.Pink Neko Sweatshirt, $392.99 HKD
Detailed Jiangshi Lolita Costume with intricate embroidery, lace, and tassels, perfect for Halloween or cosplay.TRENDYJiangshi Lolita Costume – Kawaii Halloween, $627.99 HKD – $705.99 HKDTwo Kawaii Seal Plushies, one gray and one brown, displayed on a light beige surface.Seal and Otter Plushies, $313.99 HKD – $392.99 HKDBig Molang the Bunny Plushie, a large white kawaii rabbit stuffed animal.MUST HAVEBig Molang the Bunny Plushie, $392.99 HKD – $784.99 HKDModel wearing a Grak Cat Off-Shoulder T-Shirt featuring cat paw prints and ears.Gray Cat Off-Shoulder T-Shirt, $274.99 HKDWhite kaomoji cute stockings with cat and face design on a wooden floor.(＾• ω •＾)Kawaii Collection of Cute Stockings – Kaomoji Edition, $156.99 HKDWhite Thick Fluffy Faux Fur Coat with a hood and attached pockets.Thick Fluffy Faux Fur Coat, $956.99 HKDLolita Skirt Top Set featuring a pink and blue layered design with ruffles.CUTELolita Style Skirt Top Set, $313.99 HKD – $549.99 HKD
4.8What the gang says 8,811 reviews · a few with words in them
  1. Р***я · verified buyer

    The fabric is nice, it arrived well-packaged. My measurements are 175 cm/52 kg, size S fit me perfectly. The belt is adjustable.

    Home word2Yotsuba Neko T-Shirts
  2. c***r · verified buyer

    Fits well, not too baggy not too small, very cute. quality is pretty good and the material is not thin, it has a good weight to it and could keep you warm on autumn days. the bows are not attached very strongly, only with hot glue, so be careful or they will fall off only after a few wears. i have to superglue them on.

    Home word2Rabbit Eared Cardigan Hoodie
  3. T***l · verified buyer

    I found it a little small. It's VERY soft and fluffy, I think it was worth it! The quality is great.

    Home word2Pusheen Plushies – Dessert Edition
  4. P***n · verified buyer

    These are great, reminds me of the widows xp days…lol

    Home word2Paint Sticky Notes
  5. j***a · verified buyer

    So comfortable i wanna give cheese to KawaiiSale and the zippers aren’t even uncomfortable i can’t even feel them the cat girl on the shirt is cute i ordered a large and it’s a bit oversized which is what i wanted

    Home word2Harajuku Detachable Sleeve T-Shirt – Cutecore
  6. Г***а · verified buyer

    I fell in love, honestly. The quality isn't perfect, there are some loose threads in places, but the details are sewn tightly, the seams are even, and the fabric quality itself is quite good; it feels nice on the body.

    Home word2Vintage Style Classic Lolita Dress
  7. i***a · verified buyer

    BEAUTIFUL, STUNNING, WONDERFUL

    Home word2Chonky Big Floppa Plushie
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